Why a website is so important to your business!
Updated: Sep 6, 2021
Your business's online prescence, regardless of your industry, can have a massive impact on the success of your business. We are in a digital era, and many small business owners still don't know that the majority of their customers will visit their website before making a purchase.
Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article is to show you why you need a website for your business.
I've helped numerous small businesses of varying sizes create their digital presences. In some cases, organisations are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, companies are concerned about the price.
I have good news and there's a solution out there that will work for you. If you still need convincing, here are my top reasons your business needs to have a website:
A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website.
You can display your best reviews and testimonials prominently on your website
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof.
A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first. If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
A website ensures your success over the long term
In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online. Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.
So in short, do you need a website for your business ... YES!!!
Finally, if you have any questions about launching a website for your small business, contact me TODAY! Or check out my website packages here https://www.inspirevirtualassistant.com/services-and-pricing